BMSC or UHBW: What’s with the name?

Bristol Medical Simulation Centre has rebranded! Meet UHBW Simulation Services…

In April 2020, University Hospitals Bristol Trust merged with Weston Area Trust to become University Hospitals Bristol and Weston NHS Foundation Trust (UHBW).

The Bristol Medical Simulation Centre (BMSC) was part of UHBristol Trust for over 20 years. There was often confusion around whether the Centre was a Trust department or a separate business, due to the BMSC’s history as a private business. While we do run courses and activities for those outside of the University Hospitals Bristol and Weston NHS Foundation Trust, we are primarily a UHBW Trust education department and 90% of our work is delivering simulation based education to our UHBW colleagues.

Therefore, the merger in April 2020 prompted us to reconsider if our name correctly reflected who we are and what we offer, and we felt an updated brand would more accurately represent us.

Therefore, the simulation centre department will from now on be called UHBW Simulation Services and the centre will be referred to as UHBW Simulation Centre.

We all acknowledge the important brand identity that has built up with BMSC over the years, so we plan to keep both brandings and logos together for a period of time. However, eventually we will retire the BMSC branding once we have successfully raised awareness of the new name. We thank everyone who has been involved in the work of BMSC over the years and look forward to what this new chapter will bring.

Our work will remain the same. Healthcare professionals from around the world will still be able to book on and attend courses at our centre. The centre will still be available for hire for those wishing to run their own courses or use the facilities for other projects. It will just have a different name on the letterhead.

For our UHBW colleagues, we would always encourage you to reach out to us if you would like to find out what simulation is happening in your area or to help develop what is on offer. We run “point of care” simulations throughout our hospitals and run frequent courses for you to book on via the e-learning system; Kallidus. We are also always looking for colleagues to join us on our Outreach programme.

For more information about our work, please get in touch at simulationservices@uhbw.nhs.uk or visit our website at www.bmsc.co.uk.

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